Connect ticket sales to the tools you already use
Measure campaigns with Meta, Google Analytics 4 and TikTok, send orders and check-ins to your own systems, and read event data through a read-only API. Everything is set up in your dashboard.
Follow one order through every connection
The order from above, one second later: counted by your ad platforms, delivered to your own endpoint and Zapier, and synced to HubSpot. Each destination reports its own result.
Three ways to connect your ticket sales
Report conversions to your ad platforms, push events to the tools you already run, or read the data from your own code. Each one is set up and managed in your dashboard.
The details
Tracking
- 01Organisation defaults apply to every event, and any event can have its own settings.
- 02Tracking follows each buyer's analytics and marketing cookie consent.
- 03Use a test event code for Meta and TikTok to check events before they reach your reports.
- 04See whether the last server event was accepted, and pause a platform at any time.
Connections
- 01Notifications for order paid, refund updated, ticket checked in and event updated.
- 02Failed deliveries retry automatically up to eight times and can be replayed from the delivery history.
- 03Delivery history is kept for 90 days and message payloads for 30 days.
- 04Buyer names and email addresses are included only when you switch it on for a connection.
API
- 01Grant only what a key needs: events, orders and payment totals, or buyer contacts.
- 02Limit a key to selected events or give it access to all of them.
- 03Set an expiry date, rotate a key, or revoke it instantly.
- 04A key is shown once when it is created and cannot be viewed again.
Common questions
Common questions about tracking, connections and the API.
Start selling tickets
Create your event, share your checkout link, and manage every order through to check-in.
Coming in November 2026
There are no subscription or setup costs, and free events carry no service fees.

